Louis (B.) DeFreeze I, MFA
Digital Media Design and Web Development Professional
About
With over two decades of leadership experience in the design industry, I possess a wealth of knowledge and proficiency in crafting dynamic designs for both traditional and digital platforms. My primary passion lies in website development, where I excel at integrating cutting-edge technology to enhance user experiences.
Throughout my career, I've demonstrated an aptitude for creating versatile designs that resonate with diverse audiences across various media landscapes. My drive stems from a relentless commitment to staying abreast of emerging trends and leveraging innovative techniques to push the boundaries of design excellence.
My goal is to contribute not only my technical skills but also my leadership acumen to drive projects in developing and maintaining functional web and mobile applications, leaving a lasting impression of effectiveness and innovation.
Experience
Digital Content Strategist
Norton Healthcare · Full-time
Feb 2019 - Present
Louisville, Kentucky · Remote
Responsible for development and deployment of content onto digital properties ensuring the best experience for customers. Lead discussions on best uses of content for the web, mobile and emerging technologies. Develop the look and feel of digital owned media, ensuring content aligns to marketing goals and performance.
Company Owner
FreezerBurn Studios · Freelance
Jan 2015 - Present
Louisville, Kentucky, United States · Hybrid
I provide freelance design and branding services catering to a diverse range of clients. My expertise spans across various areas including social media management, brand development, content generation, event marketing, digital photography, logo design, consumer and market demographics analysis, and the development of sales collateral.
Kentucky State University
Web Master
- Counsel and advise schools and divisions to assess online needs and develop solutions.
- Review policy and planning issues, including assessment of future needs, identification of web-related projects, assignment of overall priorities for web work, and establishment of strategic directions for web developments.
- Manage content updates on the websites and digital media platforms through an efficient streamlined process, to ensure timely posting and removal of content.
- Supervise technical, content and development consultants.
Director Marketing and Digital Strategy
- Developed University-wide marketing strategies and standards; assists University clients with advertising andmarketing strategies.
- Coordinated University level marketing and advertising programs; assists schools and divisions with marketing and advertising development and implementation, including analysis and negotiation of media buys.
- Supervises staff; oversees professional development activities.
- Develops and manages an internal marketing/communications network to encourage internal partnerships and coordinate and leverage marketing activities University-wide.
- Responsible for the development, implementation, ongoing support and maintenance of KentuckyOne Health digital platforms including consumer websites, social media channels and other digital platforms.
- Lead web strategy including system key social platforms and tools: YouTube, Facebook, Twitter, LinkedIn, Instagram, meetups, podcasts, video production and blog presence.
- Created and manage strategic plans for increasing online presence - Including audience identification, site architecture and design in synergy with traditional media.
- Guide development and management of online branding/marketing, which included: Paid Search, Display, Sponsorships, etc.
- Counsel and advise internal departments and service lines to assess online needs and develop solutions.
- Supervise technical, content and development consultants.
- Supervise and oversee the organization’s social media digital marketing strategy
- Plan and coordinate editorial calendar for digital marketing strategy by working with staff, consultants and vendors to follow overall marketing editorial plan
- Oversee implementation and operation of KentuckyOne Health’s digital properties, including social media outposts and internal systems under the oversight of the marketing and communication department
- Coordinate social media and digital marketing policies and procedures with various facilities and internal departments across the health system network
- Develop and manage routine reporting of digital marketing efforts focused on
- strategic business success metrics
- Manage and mitigate online conversations around KentuckyOne Health in
- coordination with public relations/corporate communications and executive team where appropriate
- Conceptualize and create diverse graphic design pieces for the organization – including annual reports, signage, advertising to complete branding elements for new launches
- Develop, execute and maintain the visual identity for all internal brands, campaigns and corporate communications
- Responsible for the technical oversight and logistical coordination of all three organizational websites, as well three additional Facebook pages, a highly publicized blog and other social media components
- Work close with social media consultants to leverage SEO positioning and web content to increase social media engagement using strategic digital marketing efforts to drive overall brand awareness and increase web sites traffic
- Oversaw the technical aspect of the organization’s extensive overhaul of its websites throughout 2011 and continue to manage the technical aspects of the consultants’ regular maintenance and upgrades to the sites
- Conceptualize and create diverse graphic design pieces for the organization – including annual reports, signage, advertising to complete branding elements for new launches Develop, execute and maintain the visual identity for all internal brands, campaigns and corporate communications Responsible for the technical oversight and logistical coordination of all three organizational websites, as well three additional Facebook pages, a highly publicized blog and other social media components Work close with social media consultants to leverage SEO positioning and web content to increase social media engagement using strategic digital marketing efforts to drive overall brand awareness and increase web sites traffic Oversaw the technical aspect of the organization’s extensive overhaul of its websites throughout 2011 and continue to manage the technical aspects of the consultants’ regular maintenance and upgrades to the sites
- Coordinated design standards for organizational marketing initiatives
- Managed the organization’s original multiple websites by creating the project scope, coordinating plans and managing time lines
- Set and managed company web standards for design, navigation and browser compatibility
- Worked to translate high-level requests into project objectives, costs and schedules for both the external websites and the company’s intranet
- Initiated and oversaw the technical aspect of the organization’s first overhaul of its websites that were done throughout 2006 and 2007 and then managed the maintenance and upgrades to the sites
- Provided technical oversight and logistical coordination of the complex online billing system components for collecting revenue via the internet
- Coordinated design standards for organizational marketing initiatives Managed the organization’s original multiple websites by creating the project scope, coordinating plans and managing time lines Set and managed company web standards for design, navigation and browser compatibility Worked to translate high-level requests into project objectives, costs and schedules for both the external websites and the company’s intranet Initiated and oversaw the technical aspect of the organization’s first overhaul of its websites that were done throughout 2006 and 2007 and then managed the maintenance and upgrades to the sites Provided technical oversight and logistical coordination of the complex online billing system components for collecting revenue via the internet
Audio Visual Technician / Graphic Designer
- Coordinated the audio visual needs for clients’ conference meetings and special events
- Successfully translated clients’ graphic design needs for newsletters, promotional materials and presentations
- Developed department’s website
Video / Graphic Editing Internship
WPSD Local 6
Jan 2002 to May 2002
Paducah, KY
- Assist in supporting the Content Production Editing team in various aspects of content editing and publishing for on-air and digital platforms.
- Use Premiere, Photoshop, and After Effects programs.
- Assist in ingest, setting up of edit projects and some editing.
